How to effectively market and launch a new book release –
presented by Linda Fulkerson
Literally thousands of books and eBooks are published each year, which means getting your writing noticed can be a daunting endeavor.
Linda Fulkerson’s presentation, Book Launch Blueprint/Book Marketing for Indie Authors, explains the must-haves authors need to set up their marketing hub. She also shares the secret weapon best-selling authors wield when launching a new release as well as the number one tool authors use for generating and maintaining interest in their books.
During this presentation, you will learn the steps necessary to build an author platform and ensure sustained success as an independent author/publisher, plus Linda will share dozens of easy-to-implement “quick tasks” for ongoing book marketing success.
Part One: Introduction
• State of the Publishing Industry
• Why it’s important to have an effective book launch plan
Part Two: Key to Success: Building an Author Platform
• When to begin building your author platform
• Components of author platforms
• Must-haves for an author website
Part Three: Your Number One Marketing Tool: How to Market Your Book with a Blog
• Why a blog is an effective marketing tool
• Proper blog construction
• Developing a blog content strategy with book marketing in mind
Part Four: Your Number One Sales Tool: Email – The Secret Weapon Used by the Bestsellers
• Why email marketing is effective
• List-building basics
• Using your list effectively to gain reviews
• Using your list to sell more books
Part Five: Social Media Outlets – Growing Relationships and Expanding Your Author Platform
• Using Facebook for book marketing
• Using Twitter for book marketing
• Using Instagram for book marketing
• Using Google+ for book marketing
• Using YouTube and video for book marketing
• Using Pinterest for book marketing
Part Six: Other Book Marketing Tools
• Networking
• Printed Materials
• Amazon’s Tools
• Contests/Giveaways
• Speaking/Presentations
• Podcasting
• Your Books
Part Seven: Book Launch Blueprint
• Seven Steps to a Successful Book Launch (includes checklist)
Part Eight: Conclusion
• Developing an on-going marketing game plan that won’t overwhelm you
• Questions & Answers
If you are interested in booking me to present this topic to your group, please complete the form below:
Contact Linda about Speaking
(Note: The fees listed on the Workshop Information and Fees Page are for in-depth workshops. Shorter presentations without workbooks can also be requested. Please use this form to provide information about your event, and I will quote you a price for your event.)