One of the biggest challenges we face when marketing our products and services is creating compelling content. We live in a visual society, and images catch the eye of readers on social media platforms. The problems some people face is either (1) they don’t have adequate (READ: Expensive) photo-editing software or (2) they lack the technical skills required to use such software and most likely don’t have the time to learn how to use them.
PhotoShop is a great tool, but it is expensive and there is a steep learning curve. What if there were an easy-to-use, cheap (i.e. FREE) tool that could create amazing graphics for all social media platforms AND automatically create them at the optimal size for the platform you wish to post to? Pretty tall order, huh?
Intr
oducing Canva. (Canva.com) It’s quick, easy, cheap (many elements are free or you can upload your own images at no cost), and within minutes, you can have professional quality social media graphics to help you with your marketing.
The video below shows how I created this image (click to view larger image) in just a few minutes using Canva. Give it a try!